As the mainstream media attempts to realize the full
potential of RSS, the news media is utilizing RSS by
bypassing traditional news sources. Consumers and
journalists are now able to have news constantly fed to
them instead of searching for it.
A program known as a
feed reader or aggregator can check a list of feeds on
behalf of a user and display any updated articles that
it finds. It is common to find web feeds on major
websites and many smaller ones. Some websites let people
choose between RSS or
Atom formatted web
feeds; others offer only RSS or only Atom.
RSS-aware programs are available for various
operating systems. Client-side readers and aggregators
are typically constructed as standalone programs or
extensions to existing programs such as
web browsers. Browsers
such as
Mozilla Firefox,
Safari,
Opera and Microsoft's
Internet Explorer 7 have integrated support for RSS
feeds.
Web-based feed readers and news aggregators require
no software installation and make the user's "feeds"
available on any computer with Web access. Some
aggregators combine existing web feeds into new feeds,
e.g., taking all football related items from several
sports feeds and providing a new football feed. There
are also search engines for content published via web
feeds like
Feedster or
Blogdigger.
On Web pages, web feeds (RSS or Atom) are typically
linked with the word "Subscribe", an orange rectangle,
,
or with the letters
or
.
Many news aggregators such as
My Yahoo![1]
publish subscription buttons (
)
for use on Web pages to simplify the process of adding
news feeds.